Selling Training

How to Effectively Market Your Legal Training to Employees (And Why You Should Do It)

How to Effectively Market Your Legal Training to Employees (And Why You Should Do It)

If you ask employees why they're attending your legal training presentations, what would they say?

"My boss made me..."

"Legal says we have to..."

"It's some corporate thing..."

I bet these are not far off.

Even when you've already gotten buy-in from management, legal training is generally marketed to employees as something they "just have to do". There's no messaging focused on the personal benefits to the employee.

Sometimes meeting invitations titled "Legal Training" just magically show up in their inbox without any context at all!

This is a huge mistake.