Business Buy-In

How to Effectively Market Your Legal Training to Employees (And Why You Should Do It)

How to Effectively Market Your Legal Training to Employees (And Why You Should Do It)

If you ask employees why they're attending your legal training presentations, what would they say?

"My boss made me..."

"Legal says we have to..."

"It's some corporate thing..."

I bet these are not far off.

Even when you've already gotten buy-in from management, legal training is generally marketed to employees as something they "just have to do". There's no messaging focused on the personal benefits to the employee.

Sometimes meeting invitations titled "Legal Training" just magically show up in their inbox without any context at all!

This is a huge mistake. 

3 Winning Strategies to Secure Business Buy-in for Legal Training

3 Winning Strategies to Secure Business Buy-in for Legal Training

I mean, it’s obvious why training is important, right? No?

As corporate counsel, we take the importance of employee training at face value. If there’s a risk, employees should be aware of how to avoid it.

Why wouldn’t every employee want to know the ins and outs of antitrust law?

Don’t they care about the company?